snaps limited reach hampers ad growth compared to rivals

Snap’s limited reach hampers ad growth compared to rivals

snaps limited reach hampers ad growth compared to rivals

Snap Inc. (SNAP) — the parent company of Snapchat — faces an uphill battle competing against other social media platforms for digital advertising revenue, Insider Intelligence Senior Director Jeremy Goldman tells Yahoo Finance. Snap shares have plunged on light 2024 guidance, as Goldman outlines it’s a “huge challenge” for Snap to take on bigger players like Meta (META) for ad dollars.

While Snap has its unique strengths, Goldman calls it a “niche” as advertisers consolidate budgets.

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Editor’s note: This article was written by Angel Smith

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